Share of Model
GEO / AEOShare of Model is a trusted AI brand analytics platform measuring share of voice, citations, and recommendation across major AI language models today.
- Founded
- 2024
- Team Size
- 1,000+
- Target Audience
- Enterprise
Share of Model Mission & Identity
Share of Model™ is a proprietary platform developed by Jellyfish, a distinguished global digital marketing company established in 2005 and a proud member of The Brandtech Group. The platform’s foundational vision emerged from the escalating influence of generative AI models on consumer perception and decision-making. It addresses the critical challenge faced by brands in understanding and optimising their digital presence to secure favourable recommendations and mentions from Large Language Models (LLMs) like ChatGPT, Google’s Gemini, and Meta’s Llama. The core problem it solves is the lack of a quantifiable metric to measure brand visibility and resonance within the rapidly evolving landscape of AI-driven content.
Share of Model Product & Service Architecture
The Share of Model™ Platform provides a sophisticated suite of tools engineered to measure and enhance a brand’s presence within generative AI. It extends beyond traditional search engine optimisation by focusing specifically on how AI models perceive and articulate information about brands, products, and services. Key features of its architecture include:
- Comprehensive brand analysis, covering awareness, perception, and competitive benchmarking across various LLMs.
- Advanced tracking of domain and brand presence in both traditional and generative search environments.
- Evaluation of creative assets to ensure optimal AI interpretation and recommendation.
- Auditing of geographical posture, ensuring brand relevance in localised AI-generated content. This robust architecture is designed to empower marketers with actionable insights to navigate the complexities of AI-powered consumer interactions.
Share of Model Market Impact
The Share of Model™ Platform significantly impacts industries focused on digital marketing, brand management, and consumer intelligence, where AI-powered search is increasingly shaping purchasing decisions. By introducing the "Share of Model" metric, it provides a novel way for brands to quantify their visibility in AI datasets and LLMs, akin to traditional share of voice but adapted for the generative AI era. As a solution from Jellyfish, a company with deep expertise across major digital marketing platforms including Google Marketing Platforms, Salesforce, Amazon, and Meta, the platform benefits from extensive industry knowledge and credibility. This broad foundation in digital marketing bolsters the platform’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) by demonstrating a clear understanding of the digital ecosystem it operates within.
Share of Model Competitive Edge
The distinctive competitive edge of Share of Model™ lies in its pioneering focus on a metric specifically designed for the generative AI landscape. Unlike traditional analytics that track search rankings or social mentions, this platform quantifies how frequently a brand is cited or recommended in AI-generated answers. This targeted approach offers a crucial advantage in an era where AI models are becoming primary sources of information for consumers. By providing insights into a brand’s presence and perception within LLMs, it enables proactive optimisation for AI-driven discovery and recommendation, a capability not broadly offered by conventional digital marketing tools. This forward-looking specialisation positions it uniquely in the market.