Qwairy
GEO / AEOQwairy is a leading AI search query analytics platform showing brands which queries drive visibility, citations, and revenue in generative AI search.
- Team Size
- 1 to 10
- Target Audience
- Agencies · SMBs & Startups · E-commerce & DTC
AI Models Tracked
Qwairy tracks 10 AI models, including ChatGPT, Gemini, AI Mode, AI Overviews, Claude, Perplexity, Grok, DeepSeek, Copilot, and Mistral
ChatGPT
AI ModeAI Overviews
Claude
Perplexity
Grok
Copilot
MistralQwairy Mission & Identity
Qwairy, founded in 2024 by French entrepreneurs Luca Fancello (Co-Founder & CMO) and Nicolas Ilhe (Co-Founder & CTO), is headquartered at 1 Rue de Stockholm, 75008 Paris, France. Their founding vision is to become the most comprehensive and affordable Generative Engine Optimisation (GEO) platform. Qwairy was established to address the critical challenge brands face in enhancing their visibility and performance within AI-generated responses from large language models and AI-powered search engines. The core problem they solve is enabling companies to control and optimise how their brand and content are referenced across an evolving AI landscape, making them the preferred source for AI queries.
Qwairy Product & Service Architecture
Qwairy's platform is designed to monitor, analyse, and optimise how brands, products, and websites are cited across various AI systems, including ChatGPT, Gemini, Claude, and Google AI Overview. This ensures brands become the preferred source for AI-generated answers. The platform provides a comprehensive suite of tools for robust Generative Engine Optimisation. Key features include:
- Visibility tracking across multiple AI models.
- In-depth competitor analysis within the AI landscape.
- Sentiment insights into brand mentions.
- Actionable content recommendations for AI optimisation.
- Real-time monitoring of brand mentions and cited sources.
- A unified dashboard for managing AI interactions.
- Support for creating AI-optimised content.
- Analytics to measure performance and return on investment.
Qwairy Market Impact
Qwairy primarily serves marketing teams, SEO professionals, agencies, brand managers, growth teams, and SaaS companies, equipping them to navigate the complexities of generative AI environments. The platform's direct impact is seen in its ability to elevate a brand's authority and ensure they are accurately and positively represented in AI-generated content, thereby enhancing digital presence and driving organic traffic from new AI search paradigms. While specific client case study outcomes are not publicly detailed, the company's estimated annual revenue of £256,665 and an estimated valuation of £821,328, shortly after its 2024 founding, underscore a strong market reception and investor confidence in its innovative approach to AI optimisation.
Qwairy Competitive Edge
Qwairy distinguishes itself by specifically focusing on Generative Engine Optimisation (GEO), a nascent but rapidly expanding field distinct from traditional SEO. Its comprehensive platform provides an all-in-one solution for brands to manage their presence across a multitude of AI systems, positioning itself as a leader in this evolving search landscape. Unlike broad digital marketing tools, Qwairy offers specialised tools for real-time monitoring, sentiment analysis, and content optimisation tailored specifically for AI-generated responses. Its commitment to being both comprehensive and affordable also provides a significant advantage, making cutting-edge AI optimisation accessible to a wider range of businesses looking to secure their future in an AI-dominated digital environment.