Obsero
GEO / AEOObsero is a specialized AI brand observation platform giving brands continuous insight into how language models describe and recommend them today.
- Headquarters
- London, UK
- Founded
- 2025
- Team Size
- 1 to 10
- Target Audience
- Agencies · Enterprise
AI Models Tracked
Obsero tracks 3 AI models, including ChatGPT, Perplexity, and AI Overviews
ChatGPT
Perplexity
AI OverviewsObsero Mission & Identity
Obsero is a London-based AI search intelligence platform and GEO consultancy, co-founded by organic growth specialist Andy Francos and analytics expert Mike Logue. With extensive backgrounds in senior marketing roles, the founders established Obsero to tackle the evolving landscape of AI-powered search. The core problem it addresses is the decline in traditional search clicks and the increasing influence of AI chatbots on consumer discovery. Obsero’s founding vision is to empower brands to maintain and accelerate their growth and visibility in an era where AI platforms are becoming the primary gateway for consumer information and purchase journeys.
Obsero Product & Service Architecture
Obsero provides a comprehensive AI search intelligence platform and a dedicated GEO consultancy. Its core offering allows marketers to gain a deep understanding of how their brand is represented across various AI platforms, including ChatGPT, Gemini, Google AI Overviews, and Claude. Key features of the platform include:
- **Visibility, Prominence, Sentiment, and Citations (VPSC) Monitoring:*
- Tracks a brand’s current and historical performance across AI search.
- **AI Automation Tools:*
- Facilitates the building, scaling, editing, and deployment of GEO-optimised content and strategic partnerships.
- **AI-led Recommendations:*
- Offers data-driven insights to accelerate growth within the AI search ecosystem. The platform is specifically designed for brand, SEO, marketing, and communications teams, providing tools to ensure accurate representation and surface brands effectively in AI-generated search results, including for zero-click searches.
Obsero Market Impact
Obsero significantly impacts the brand, SEO, marketing, and communications sectors by providing crucial intelligence for an AI-first world. Addressing the fact that a large percentage of consumers now initiate their purchase journeys with AI platforms, Obsero ensures brands remain visible and competitive. The platform helps clients navigate the shift towards "zero-click searches," where AI directly provides answers, by monitoring their brand's presence across major LLMs like ChatGPT, Google AI Overviews, and Perplexity. By offering data-led actions and recommendations, Obsero empowers brands to outrank competitors, improve their reputation, and enhance sentiment in AI-driven search results, ultimately contributing to sustained visibility and market relevance for its clients.
Obsero Competitive Edge
Obsero’s unique competitive edge lies in its highly specialised focus on AI search intelligence, distinguishing it from broader SEO tools. The platform offers actionable recommendations derived from comprehensive monitoring of brand visibility across multiple leading AI platforms, including ChatGPT, Google AI Overviews, and Perplexity. Unlike generic analytics, Obsero provides a proprietary platform designed to specifically address the nuanced challenges of the AI-powered search environment, such as the rise of "zero-click" searches. This dedicated approach allows brands to understand their performance, identify competitor positioning, and implement targeted strategies to boost their presence and sentiment within this evolving digital landscape effectively.