KNWN
GEO / AEOKNWN is a leading AI brand knowledge analytics platform helping brands shape what large language models know, cite, and recommend about them today.
- Headquarters
- Los Angeles, CA, USA
- Founded
- 2025
- Team Size
- 1 to 10
- Target Audience
- SMBs & Startups
AI Models Tracked
KNWN tracks 4 AI models, including ChatGPT, Gemini, Claude, and Perplexity
ChatGPT
Claude
PerplexityKNWN Mission & Identity
KNWN, founded in 2025 by Co-Founders Emily Richardson (COO) and Khazar Ayaz (CEO), is headquartered in Los Angeles, United States. The company’s founding vision addresses the emerging challenge of AI content visibility, aiming to empower brands to effectively navigate the landscape of answer engines. The core problem KNWN solves is ensuring brands achieve discoverability and accurate representation within AI-generated responses from platforms like ChatGPT, Claude, Gemini, and Perplexity. It strives to provide brands with the necessary tools to understand and influence their presence in AI conversations, thereby safeguarding brand representation and maximising digital reach in the evolving AI search environment.
KNWN Product & Service Architecture
KNWN offers a comprehensive platform for AI content visibility and Answer Engine Optimisation (AEO) analytics. Its architecture includes several key features designed to enhance a brand's presence across major AI systems:
- **AI Visibility Score & Audience Fit Score**: Quantifies how visible a site is to AI and its relevance to target audiences.
- **Track Custom Prompts**: Monitors brand mentions, citations, and appearance in AI conversations for specific queries.
- **Spot Topic Gaps**: Identifies content areas where competitors exhibit stronger AI presence, revealing content opportunities.
- **Discover Trending AI Queries**: Highlights top AI queries driving industry demand and growth.
- **DualWeb**: Creates an AI-optimised version of a website, enhancing its readability and discoverability by AI search agents. The platform supports tracking and optimisation across ChatGPT, Claude, Perplexity, and Gemini, providing a unified view of AI performance.
KNWN Market Impact
KNWN serves a diverse clientele including founders, brand teams, marketers, and content strategists, providing them with essential tools for AI-driven brand awareness and protection. The platform builds trust through its specialised focus on AEO analytics, offering precise insights into AI performance. By enabling users to measure their brand's presence across various AI models and compare it over time, KNWN demonstrates a commitment to measurable outcomes. The platform's ability to identify untapped markets through high-demand, low-competition topics helps clients capture new traffic. Its emphasis on creating content that AI models are likely to reference directly contributes to building authority and expertise in the AI search domain.
KNWN Competitive Edge
KNWN distinguishes itself through its sharp specialisation in AI Content Visibility and AEO Analytics, offering a dedicated suite of tools specifically for monitoring and optimising brand presence across multiple prominent AI platforms including ChatGPT, Gemini, Claude, and Perplexity. While traditional SEO focuses on human search engines, KNWN hones in on the unique mechanisms of AI-driven answer engines. A significant advantage is its "whitelabel" client portal, enabling agencies to deliver AI visibility reporting under their own brand and domain. This feature, combined with its analytical depth in scoring AI mentions and providing actionable recommendations, positions KNWN as a focused leader in the emerging AEO landscape.