Frase logo

    Frase

    GEO / AEO

    Frase is a leading AI content and SEO platform, now extending into answer engine optimization to help brands rank and get cited by AI search.

    Company Details

    Location
    Boston, MA, USA
    Team Size
    26 to 50
    Founded
    2017
    Target Audience
    Agencies, Enterprise, Publishers & Media, E-commerce & DTC

    Models Covered

    ChatGPT logoChatGPT
    Gemini logoGemini
    Google AI Overviews logoGoogle AI Overviews
    Claude logoClaude
    Perplexity logoPerplexity
    Grok logoGrok
    DeepSeek logoDeepSeek
    Copilot logoCopilot

    Frase Mission & Identity

    Frase is a comprehensive AI-driven content creation and optimisation tool tailored for marketers, SEO professionals, and content creators. It combines cutting-edge artificial intelligence with intuitive research and writing features to simplify the content development process. Users can input a topic or keyword and receive detailed content briefs, competitor analysis, and AI-generated drafts, enabling faster, data-informed content production. This all-in-one platform empowers businesses to create strategically optimized content that resonates with audiences and ranks well in search engine results pages (SERPs).

    Frase Product & Service Architecture

    A standout feature of Frase is its AI-powered research assistant that collates data from top-ranking pages, summarising key insights and commonly covered topics. This feature saves time spent manually sifting through search results, allowing users to focus on creating impactful content. Additionally, Frase’s SEO optimisation tools recommend relevant keywords, questions, and topics to incorporate, improving content relevance. The platform also offers content briefs tailored to specific search intent, ensuring that the produced material addresses user needs effectively. With its user-friendly interface and workflow integrations, Frase enhances productivity and consistency for content teams.

    Frase Market Impact

    Frase is designed to improve search engine rankings by helping users craft well-structured, keyword-optimised content that meets audience expectations. By analysing competitors’ content, it highlights gaps and opportunities, guiding creators on where to focus their efforts. The AI suggestions promote the inclusion of semantic keywords and user queries featured in voice or long-tail searches, broadening the content’s reach. Moreover, Frase’s real-time content scoring and editing suggestions ensure that published articles maintain high quality and align with SEO best practices. This contributes to better visibility and organic traffic growth over time.

    Frase Competitive Edge

    Frase is suitable for a wide range of users, from individual bloggers and freelance writers to marketing teams and agencies. It is especially valuable for content marketers seeking a strategic approach to content planning and optimisation without spending excessive hours on research. SEO professionals benefit from the platform’s data-driven insights that inform content creation aligned with current search trends and user intent. Educational institutions and eCommerce businesses also find value in Frase’s ability to tailor content to specific audiences while maximising search engine performance. Overall, Frase stands out as an essential tool for anyone aiming to enhance online presence through intelligent content marketing.

    Capabilities

    Strategic Theme
    ComplianceAgencyContentBrand Protection
    Enterprise & Compliance
    SOC2 / GDPR ComplianceSSO / SAML SupportAPI AccessAI Data Privacy Guarantee
    Advanced Analytical Metrics
    Share of Model (SoM)Historical Trend AnalysisCitation Source AttributionLocal GEOCitation FormatAI Presence ScoreMulti-TurnCompetitor Co-occurrence & ProximityRAG IndexabilityContent Gap to AI Output
    Actionable Implementation
    Schema GenerationContent Refresh RecommendationsSemantic Gap AnalysisAutomatic Content DeploymentUGC Engagement Strategy
    Technical Infrastructure
    Real-Time vs. Cached Results