Azoma

Founded by former Amazon executive Max Sinclair and artificial intelligence specialist Dr Timur Luguev, Azoma is an enterprise software company operating from London and Toronto. Formerly known as Ecomtent, the firm was established with a clear vision: to prepare global consumer brands for the monumental shift towards generative language model commerce. The core problem Azoma solves is the rapid fragmentation of product discovery, as traditional search platforms are steadily replaced by intelligent answer engines. Azoma equips businesses with the necessary tools to navigate this transition, ensuring products remain highly visible and discoverable when shoppers leverage conversational artificial intelligence for purchasing.

Azoma demonstrates exceptional market credibility across the global consumer packaged goods, luxury retail, and wellness industries. The company serves an impressive roster of household names, including Mars, Colgate, Zappos, Procter and Gamble, Reckitt, Beiersdorf, and Canadian Tire. These partnerships underscore the immense trust enterprise organisations place in the platform for navigating the transition towards conversational commerce. A notable case study involves PerfectTed, Europe’s leading matcha brand, which achieved a remarkable five hundred and thirty-two percent year-over-year revenue growth across all channels after using Azoma to boost top-of-funnel visibility on ChatGPT and Perplexity. Furthermore, Azoma secured a substantial four million US dollar pre-Series A funding round from prominent backers such as Ignite Ventures, Rank Ventures, eBay Ventures, and Techstars. This financial milestone, combined with reaching early operational profitability, highlights the strong industry confidence in its patented technology and further solidifies its undisputed authority in the highly competitive generative search software space.

Unlike standard brand trackers that merely provide static analytics, Azoma distinguishes itself through a highly comprehensive end-to-end agentic workflow. The platform does not just monitor visibility drops; it actively resolves them by generating optimised product listings, lifestyle imagery, and targeted articles tailored for specific algorithms. A major differentiator is its proprietary artificial intelligence licensing deal database, which uncovers the exact publishing sites holding active data partnerships with major language models. By treating conversational search as an entirely new marketing channel, Azoma empowers proactive optimisation, ensuring brands actually lead the narrative rather than simply observing their own overall digital market presence.